1. Create an ALBUM for a change. I dare you. Your continued use of 'mixtapes' are killing hip hop (again). Challenge yourself and try to put together a collection of related material. Try telling a damn story. There are more to tell. Trust me.
2. Try to make songs YOU can carry - by yourself. Must EVERY track be "Your Song" ft. [insert hot rapper/MC of the moment]"?
3. Polish your stage show. I don't know about you but what I see is what I get. If I don't 'get' you, that means I don't 'see' you. In case you haven't heard, music doesn't sell as much as it used to. Understand that CD's are no more than promotional items now. If your show sucks, you won't last.
4. Stop believing your own hype. Most fans don't really care about how hot YOU think you are. ALWAYS assume you can get better. Every rapper has fallen off at one point or another. EVERY rapper. Humble pie. Eat some.
5. Take a gamble. Find that diamond-in-the-rough producer. Most of you are SO anxious to 'get on' that you hire the same damn producers all the time. You know what happens when you do that? You all sound exactly alike ... despite whatever 'difference' you think you're bringing to the game.
6. Study the ART. There is a very real, very DEEP foundation in hip hop and it would seem only a handful of you seem to 'understand' it. Take a hint from some poets as well. They can teach you to say a lot in a much smaller space & time.
Yeah, that's all I got right now. Most of you need a lot more help though. I'll be back. Trust.
As usually, thanks for reading.
~ Bigg Russ
